Location San Francisco and the Humboldt County Lost Coast.
Levi’s patented the world’s first blue jeans in 1873. Today, the iconic brand typifies American style and spirit.
For this project, the Levi’s Concept Design Team was looking for a film to express the moods of their new season based on the colors, textures, and vibe of the Lost Coast, a remote stretch of California three hours north of San Francisco.
I was selected to build a team and head north to capture this deliriously magical roadtrip.